Thousands of relevant posts appear daily across platforms. By the time you find them, the engagement window has closed.
02
Responses feel robotic
Generic replies damage brand trust. Every response needs the right tone, language, and persona -but that doesn't scale manually.
03
Multi-platform chaos
TikTok, Instagram, Xiaohongshu -each has different UIs, languages, and cultural norms. Your team can't be everywhere.
04
No oversight at speed
Full automation risks brand safety. Full manual control is too slow. You need AI speed with human judgment.
How It Works
From signal to engagement
in five steps
1
Listen
AI continuously scans TikTok, Instagram & Xiaohongshu for conversations matching your hashtags and keywords. Videos and images are analyzed -not just text.
2
Analyze
Each post is scored for relevance and engagement potential. AI identifies user concerns, trending topics, and the best response angle.
3
Generate
AI crafts personalized, brand-safe responses using your custom personas. Two variants per response, auto-matching the post's language.
4
Review
Your team approves, edits, or regenerates responses in a streamlined dashboard. Nothing goes live without human approval.
5
Engage
Approved responses post automatically with natural behavior patterns. Smart rate limiting and account protection keep your profiles safe.
Capabilities
Everything you need to own the conversation
Variant A
Variant B
Approve
Regenerate
Skip
Human-in-the-Loop Dashboard
A split-pane approval queue where your team reviews AI-suggested responses. Approve, edit, regenerate, or skip -with full context from the original post. Two response variants for every engagement.
12+ Brand Personas
Configurable personas with distinct voices -casual, professional, empathetic. Multilingual names and styles that feel authentic on every platform.
AI Video & Image Analysis
Our AI watches videos, reads images, and understands visual context -not just text. Segments long videos and analyzes key frames.
Multilingual by Default
English, Chinese, Malay -responses automatically match the post's language. Cultural context awareness for each market and platform.
Smart Scheduling
Automated pipeline runs on your schedule: discover, analyze, generate, and post. Set it once, let it run.
Account-Safe Posting
Built-in account protection with natural interaction patterns, smart rate limiting, and per-platform safety controls. Your accounts stay protected.
Analytics Dashboard
Engagement funnels, platform distribution, keyword frequency, trend lines, and approval rate tracking -all in real-time.
The Dashboard
Command center for social engagement
app.postdrum.com/dashboard
PD
Approval Queue
24 pending156 approved
TT
Skincare routine for oily skin
@beauty.sarah · 2.4K views
92
IG
Morning routine essentials
@glow.daily · 8.1K likes
87
XHS
护肤心得 敏感肌护理
@小红 · 3.2K ∼
85
TT
Best sunscreen under $20
@derma.tips · 5.7K views
81
TikTokRelevance: 92/100
@beauty.sarah: "My oily skin has been so much worse this summer. Any product recs that actually work?"
AI Response — Variant A
"Totally feel you on the summer oily skin struggle! Have you tried a lightweight gel moisturizer? I've been using one with niacinamide and it's been a game changer for controlling shine without drying out π§"
AI Response — Variant B
"Summer oily skin is the worst π What worked for me was switching to a water-based cleanser + oil-free SPF combo. The key is hydration without heaviness!"
Persona: Sarah Chen · Casual / Empathetic
Platforms
Three platforms and counting. One command center.
TikTok
Hashtag-based content discovery
Video analysis with AI vision
Comment & reply threading
Automated challenge handling
Engagement threshold filtering
Instagram
Reel & carousel analysis
Image + video AI understanding
Comment engagement automation
Smart rate-limit management
Persistent account sessions
Exclusive
Xiaohongshu
Chinese keyword discovery
Cultural context awareness
Rich text comment support
Natural browsing patterns
Native Chinese persona system
The only tool with native RedNote support
Coming Soon
Reddit
Subreddit monitoring
Thread & comment engagement
Community-aware tone matching
Karma-safe interaction patterns
Multi-subreddit tracking
Coming Soon
Facebook
Page & group monitoring
Post & comment engagement
Image & video analysis
Cross-page management
Audience-aware responses
Need a different platform?
We're always expanding. Request support for any social platform and we'll prioritize it on our roadmap.
No commitment required. We'll find the right fit for your team.
FAQ
Common questions
Absolutely. We use natural interaction patterns, smart rate limiting, and advanced account protection measures. Our posting behavior mimics real users, not bots. Every safety feature is built to keep your accounts secure and undetected.
TikTok, Instagram, and Xiaohongshu (RedNote). We're the only platform with native Xiaohongshu support, including Chinese language understanding and cultural context awareness.
We use advanced AI models with custom brand-safety prompts and your configured personas. Each response is generated in the post's original language with a casual, empathetic tone. Two variants are produced for every engagement opportunity, giving your team options.
Yes. You can create multiple brand personas with distinct names, tones, and styles. Personas can be language-specific (English, Chinese, Malay) and platform-specific. Responses are attributed to specific personas for consistency.
By design, yes. Every AI-generated response goes through your approval queue before posting. This human-in-the-loop approach ensures brand safety and quality. You can approve, skip, or regenerate any response with a single click.
The full pipeline (discover → analyze → generate → post) runs on a configurable schedule. Content discovery happens first, then response generation processes all content, and finally approved responses are posted automatically. You configure the timing once.
Stop missing conversations
that matter
Join brands using AI to engage authentically across TikTok, Instagram & Xiaohongshu.